We didn’t study this market. We’ve been every part of it.
Trey Hinson founded Goliath Sales Strategies in 2023 after more than two decades inside healthcare benefits. Payer, builder, operator, speaker. He knows what every side is listening for.
From the payer side. Trey built the SCBlueStore retail channel at BlueCross BlueShield of South Carolina and set broker overrides from inside the carrier. He learned how the money moves before he ever sold against it.
As a builder. As COO of a TPA services firm, he worked side by side with TPAs across the country. Today he has worked directly with more than 100 of them. That is where he saw how every TPA, stop-loss carrier, and vendor in this market actually pitches, and why most of them sound the same.
On the stage. He is a featured speaker at SIIA and HCAA, emcees the HCAA TPA Summit, and joined the HCAA Board of Directors in 2024.
Why it matters to you. Because he has sat in every seat, he knows how each one buys and what each one is tired of hearing. Clients get that read: where to look for the buyer, and what to say when they find them. The selling stays yours, and so does the growth.
- BlueCross BlueShield of South CarolinaCreated the SCBlueStore retail channel
- COO, TPA services firmWorked side by side with TPAs nationwide
- SIIA and HCAA speakerFeatured on the industry’s main stages
- HCAA Board of DirectorsJoined in 2024
- Goliath Sales StrategiesFounded October 2023. More than 100 TPAs worked with directly.
This is a small ecosystem. If you ever mess over anybody, it will trail you for the rest of your life.Trey Hinson
Everyone in the room is paid to say something.
Paid by the spread.
Sells its own platform.
Sells its own product.
Our opinion is not for sale. Any referral relationship is disclosed up front.
The limits are the point.
Owning the limits out loud is how trust gets built in a market full of overpromises.
Our standing rules
- We will not let a referral relationship shape our advice. Where one exists, we tell you up front.
- We will not sell you a product.
- We will not tell you a market is there when it is not.
- We will not hand you a framework and leave. We teach your team to run it.
Where the work actually happens.
