The Goliath Report

The self-funded market, read monthly.

What is moving, who is buying, and what it means for your next deal. Written by someone who has held the shovel.

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From the archive

Every article.

July 3, 2026

Boosting Your Growth Shouldn't Be This Hard

Healthcare marketing is a battlefield and the stakes are high though most continue running in circles.

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May 12, 2026

Healthcare Strategies: Boosting Sales in the Benefit Sector

Sales in the healthcare benefits sector demand precision, agility, and a deep understanding of the market. This is not a game for the faint-hearted.

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April 26, 2026

Goliath Sales Strategies: Empowering Your Team with Sales Enablement Solutions

In the fast-paced world of healthcare benefits and self-funded plans, your sales team needs more than just enthusiasm. They need power tools.

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April 25, 2026

Explaining the Winning Framework in: Business to Business Sales

Sales in the more sophisticated consulting world is not a game of chance.

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April 15, 2026

Services Offered by Goliath: Unlocking Sales Power for Growth

When it comes to scaling B2B companies, especially in healthcare and service sectors, relying on luck is a losing game.

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April 15, 2026

Finding Your Voice: The Key to Dominating the Self-Funded Healthcare Space

Marketing and Sales Differentiation consulting can occur anywhere.

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April 3, 2026

Mastering the Goliath Mindset for Sales Success

Understanding the Goliath Mindset Goliath was not just a giant because of his size. His victories came from his confidence and preparation.

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April 3, 2026

Achieving Structured B2B Sales Growth: The Ultimate Playbook

Sales growth is not a game of chance. It’s a battlefield where only the prepared win.

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April 1, 2026

What Makes an Ideal Client Partner

Short answer: The more things change, the more things stay the same.

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April 1, 2026

Unlocking a Magnetic Sales Approach in the Healthcare Benefits Industry

Is it possible to stand out from the pack anymore with all the noise?

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April 1, 2026

Feature & Function Selling Doesn't Work

After two decades in the health insurance industry, I've seen every trick in the book.

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