Sales success often feels like a game of chance. Many companies hope for the best, waiting for the right opportunity or a lucky break to land a big client. But history and stories show that relying on luck is a risky strategy. The story of Goliath, the giant warrior, offers a powerful lesson: with the right mindset and preparation, winning becomes almost certain. Goliath won 99% of his battles because he combined strength, confidence, and strategy. Companies can adopt this mi

Sales growth is not a game of chance. It’s a battlefield where only the prepared win. If you want to dominate your market, you need a plan that’s sharp, clear, and relentless. I’m talking about structured B2B sales growth. This is the blueprint that transforms chaos into order, guesswork into precision, and sporadic wins into a steady stream of revenue. Forget luck. Forget hope. It’s time to build a system that works every single time. Why Structured B2B Sales Growth Is Your

Short answer: The more things change, the more things stay the same.

Is it possible to stand out from the pack anymore with all the noise? Here's a few best practices to connect with your target brokers, payers, employers and others.

After two decades in the health insurance industry, I've seen every trick in the book. But there's one approach that consistently falls flat: feature and function selling.